
The 10–Slide Pitch Framework (Research-Backed)
This structure is adapted from the Guy Kawasaki 10/20/30 Rule, which is one of the most validated pitch models used by investors, accelerators, and pitch competitions globally. It aligns with research on cognitive load, storytelling, and decision-making under time pressure.
Why this framework works (research basis)
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Humans retain stories better than data alone (Harvard Business Review)
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Judges form initial conviction in the first 90 seconds
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Simplicity increases persuasion and recall
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Clear problem–solution alignment predicts funding outcomes more than financial depth alone (VC research)
Pitch Competition Structure (What to Say)
1. Problem (The Pain)
What real problem are you solving?
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Who experiences it?
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How often?
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What happens if it’s not solved?
Judges look for urgency, not cleverness.
2. Customer (Who Feels the Pain)
Who specifically has this problem?
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Be precise (not “everyone”)
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Tie the problem to a real person or situation
3. Solution (Your Answer)
What do you do that fixes the problem?
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Simple explanation
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No jargon
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One sentence if possible
4. Value Proposition (Why You)
Why is your solution better than existing options?
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Faster, cheaper, safer, easier, or more reliable
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What makes you different?
5. Market Opportunity
How big is the opportunity?
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Size of market
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Why now?
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Why this matters economically
6. Business Model (How You Make Money)
How does money come in?
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Who pays?
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How often?
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Pricing logic
7. Traction (Proof)
What evidence do you have?
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Revenue
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Customers
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Partnerships
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Pilots
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Growth metrics
Traction doesn’t have to be big — it has to be real.
8. Competition
What alternatives exist today?
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Direct competitors
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Indirect substitutes
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Why you still win
9. Team (Why You Can Execute)
Why are YOU the right people?
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Relevant experience
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Lived experience
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Execution credibility
10. Ask (What You Need)
What are you asking for and why?
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Funding amount
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Use of funds
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What success looks like next

