Name:
Marketing Planning for Start-Ups and Small Businesses
Date:
February 18, 2021
Time:
1:00 PM - 3:00 PM CST
Event Description:
In this workshop we'll go over learning the fundamentals of marketing and how to systematically strategize/plan so that you can get better business results at lower costs. Things we'll cover in this workshop: What is marketing? Progressing from an idea to a business Market segmentation and positioning Business viability Defining your Target Audience Competition analysis Marketing channel planning: Mass media and Direct media channels Q&A