This is the second Google Analytics workshop from Mo Hossain. Google Analytics is a fantastic free tool for everyone to use! No matter if you have a 2-page website or a massive eCommerce website, you can use Google Analytics to understand how your customers are using your website and where you can improve their experience. In this workshop, learn how to create goals for your business that you can track through Google Analytics and review through the built-in reports. In this workshop, Mo will discuss: Importance of Analytics Creating SMART Goals Asking the Right Questions Important Google Analytics Reports