Every event begins with pyrotechnics, explosions, and flames. Then the excitement really begins when the Top 35 bull riders in the world compete against the fiercest bucking bulls on the planet, providing two hours of thrills and spills guaranteed to keep you on the edge-of-your-seat and your heart pounding. 

Iron Cowboy is the 2nd of the 2017 "PBR Majors" at AT&T Stadium. The PBR Majors are comprised of four of the highest-profile Built Ford Tough Series events on tour. The Majors will take center stage on the BFTS tour, offering increased world standings points and prize money and special unique formats, featuring the top caliber bull riders and bulls in the World.