Name:
SCORE - Branding: Guiding Principles (Step 3)
Date:
November 10, 2020
Time:
10:00 AM - 11:30 AM CST
Event Description:
What core values define your brand? Whether you identified them or not, core values are baked into the fabric of your organization and lived out every day. With intrinsic momentum to carry your brand forward, these values should be aligned with your brand, flowing from your brand story and illuminating the heart of your organization. When you put them into action, values become guides that govern the culture of your brand from the inside out.
