Job Description
Digital & E-Commerce Marketing Manager
Please Note: A COVID-19 vaccination record card is a job requirement for Performing Arts Forth Worth employees and the position of Digital & E-commerce Marketing Manager
(subject to exceptions required by state and federal law including for religious belief and disability).
PERFORMING ARTS FORT WORTH, Inc
Position Description
Title: Digital & E-commerce Marketing Manager
Department: Programming & Engagement Management
Reports To: Assistant Director of Marketing
Date: October 2021
Status: Full Time; Exempt
Essential Functions:
To ensure Performing Arts Fort Worth (PAFW) achieves an optimal work environment and equitable treatment of all, employees are guided by two fundamental directives, the PAFW Operating Principles and the PAFW IDEA Statement, in addition to adhering to other terms and policies outlined in the Employee Handbook.
In addition to upholding to these fundamental directives, the Digital & E-commerce Marketing Manager fully supports the Programming & Engagement Management department and is responsible for overseeing all strategic, digital and E-commerce marketing/communications initiatives for the organization.
Responsibilities include website management, email marketing, overseeing analytics applications, ticketing system integrations and ensuring PAFW is utilizing current and emerging digital technologies.
Additional responsibilities include electronic content creation, search engine optimization for website, and implementation of mobile platform developments. This position requires strong attention to detail, excellent communication skills, and ability to thrive in a fast-paced, deadline driven environment.
Education, Experience & Skills Required:
Position Responsibilities:
Key activities of this position include but are not limited to:
PAFW is in the business of presenting arts and entertainment. To that end, all employees understand and accept that evenings and weekends are part of our operation. This position requires interacting with the public and being onsite for performances often.
This job posting is not written to provide an all-inclusive listing of responsibilities and related activities. Job duties and assignments may change at any time with or without prior notice.
Physical/Visual Activities or Demands:
Physical/visual activities or demands that are commonly associated with the performance of the functions of this position include, but are not limited to:
Environmental/Atmospheric Conditions:
Environmental and atmospheric conditions commonly associated with the performance of the functions of this position include but are not limited to:
Machines, Tools, Equipment and Work Aids: Representative, but not all inclusive of those commonly associated with this position are: Computer, Printer, Copier, Fax, Phone.
If you are interested and meet the qualifications as noted in this job posting, submit your letter of interest and current resume.
Email: careers@basshall.com
Mail: Human Resources
Performing Arts Fort Worth
330 East 4th Street
Fort Worth TX 7610
Please Note: A COVID-19 vaccination record card is a job requirement for Performing Arts Forth Worth employees and the position of Digital & E-commerce Marketing Manager
(subject to exceptions required by state and federal law including for religious belief and disability).
PERFORMING ARTS FORT WORTH, Inc
Position Description
Title: Digital & E-commerce Marketing Manager
Department: Programming & Engagement Management
Reports To: Assistant Director of Marketing
Date: October 2021
Status: Full Time; Exempt
Essential Functions:
To ensure Performing Arts Fort Worth (PAFW) achieves an optimal work environment and equitable treatment of all, employees are guided by two fundamental directives, the PAFW Operating Principles and the PAFW IDEA Statement, in addition to adhering to other terms and policies outlined in the Employee Handbook.
In addition to upholding to these fundamental directives, the Digital & E-commerce Marketing Manager fully supports the Programming & Engagement Management department and is responsible for overseeing all strategic, digital and E-commerce marketing/communications initiatives for the organization.
Responsibilities include website management, email marketing, overseeing analytics applications, ticketing system integrations and ensuring PAFW is utilizing current and emerging digital technologies.
Additional responsibilities include electronic content creation, search engine optimization for website, and implementation of mobile platform developments. This position requires strong attention to detail, excellent communication skills, and ability to thrive in a fast-paced, deadline driven environment.
Education, Experience & Skills Required:
- COVID-19 vaccination record card.
- Bachelor’s Degree with a minimum of five years of related experience.
- Experience working in or with the arts or entertainment industry a plus.
- Knowledge of or ability to learn these business applications: Tessitura, VenueOps, EpiServer CMS, Google Analytics, Wordfly email platform, Queue-It, Smart Seat.
- Proficient in Microsoft Office Suite and Google products, including Google Analytics and Google Tag Manager.
- Proficient in Adobe Creative Suite, programs including Photoshop, Illustrator and InDesign.
- Ability to manage multiple projects with high attention to details.
- Ability to work well with a wide range of people and as part of a team.
- Strong copywriting and proofing skills.
- Advanced web strategy, development and HTML skills.
- Strong understanding of digital analytics platforms and utilization.
- Understanding and interest in emerging digital trends and email marketing and demonstrate ability to generate creative ideas for content across platforms.
Position Responsibilities:
Key activities of this position include but are not limited to:
- Oversee all facets of PAFW’s website. Includes updates of current features and development of future features and new functionality, including user group targeting and mobile.
- Manage day-to-day PAFW’s website, maintain and ensure accuracy of information.
- Integrate new technologies for mobile marketing and interactive applications.
- Oversee Google Analytics and Google tag manager to ensure proper tracking and analyzation of digital campaigns and website traffic.
- Oversee all facets of PAFW’s email communications. Includes designing, building, deploying, analyzing and reporting on strategic email marketing campaigns via WordFly.
- Combine data sources from Tessitura, WordFly and Google Analytics to provide regular reporting and data analysis.
- Responsible for effective integrations across platforms and researching ongoing technology opportunities.
- Manage relationships with third-party vendors for website, email, mobile and other applications as assigned.
- Stay current on emerging technologies especially across the performing arts industry.
- Assist with digital marketing support for departments across the organization.
- Other duties as assigned.
PAFW is in the business of presenting arts and entertainment. To that end, all employees understand and accept that evenings and weekends are part of our operation. This position requires interacting with the public and being onsite for performances often.
This job posting is not written to provide an all-inclusive listing of responsibilities and related activities. Job duties and assignments may change at any time with or without prior notice.
Physical/Visual Activities or Demands:
Physical/visual activities or demands that are commonly associated with the performance of the functions of this position include, but are not limited to:
- Working in close physical proximity to others including co-workers, vendors, and the public.
- Standing, walking, sitting, reaching, talking, hearing.
- Sedentary Work - Employee required to exert up to 40 pounds of force occasionally and/or negligible amount of force frequently to lift, push, pull, or otherwise move objects and office equipment.
- Clarity of vision at a distance of 20 inches or less.
Environmental/Atmospheric Conditions:
Environmental and atmospheric conditions commonly associated with the performance of the functions of this position include but are not limited to:
- Usual office conditions.
Machines, Tools, Equipment and Work Aids: Representative, but not all inclusive of those commonly associated with this position are: Computer, Printer, Copier, Fax, Phone.
If you are interested and meet the qualifications as noted in this job posting, submit your letter of interest and current resume.
Email: careers@basshall.com
Mail: Human Resources
Performing Arts Fort Worth
330 East 4th Street
Fort Worth TX 7610
